Open to Opportunities

Ahmed Rizk

Marketing System Architect & Media Director

Real Estate Case Studies Media Production Portfolio
Featured Commercial Media Portfolio Click cards to preview work
Video BTS Behind the Scenes Spot

BTS Behind the Scenes Spot

AR Media Commercial Spot

Video Zee Connect TV Feature Spot

Zee Connect TV Feature Spot

Zee TV Commercial Branding

Video First Print Company Promo

First Print Company Promo

Industrial Branding Video

Video Emarat Al Aman - SIRA Project

Emarat Al Aman (SIRA)

Corporate Security Campaign Spot

Video TV Presenter Course Coverage

TV Presenter Course

Media Training Promo Spot

Video Masaya Lojain - Spot 1

Masaya Lojain Show 1

Celebrity Visual Branding

Video Makeup Photo Session 1

Makeup Photo Session 1

Makeup Photo Session

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0%
Conversion Rate
Google Ads Search campaign (vs 2-5% industry average)
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0
Leads Tracked
Fully classified inside customized CRM pipelines
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0%
Cost Reduction
Maintained lead volume while dropping cost per lead
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0
Man Team
Built entire marketing and CRM structure solo

Real Estate Case Studies

Proven marketing architecture, automation flows, and visual analytics representing lead acquisition in Dubai.

Google Search Performance (2023)

Built from Zero structure to high-converting stability.

Inherited no Google structure. Created keyword lists, negative keywords, and landing pages end-to-end. Within 3 months, this became the top-performing campaign in the account, showcasing robust budget resilience when ad cuts were shifted to organic channels.

2,153
Total Clicks (236k Impr)
738
View-Through Conversions
  • Tracked sales-accepted leads instead of basic form fills.
  • Maintained steady lead volume during strict budget cuts.
  • Cost/Lead dropped by 40% post-optimization.

Optimization Performance Comparison

Conversion Rate
34.28%
Industry Avg
2-5%
Cost Reduction
-40%

Lead Quality Classification Funnel

Beyond cost per lead: managing quality as a complete system.

Tracked more than 3,000+ leads with a complete classification status inside the CRM. Reduced lead response times from 24 hours down to under 2 hours. By analyzing drop-offs, budget was dynamically reallocated to highest-converting campaigns.

3,000+
Leads Systemized
2 Hours
Response Time (from 24h)
  • Hover/click on segments in the chart to review the exact strategic action taken for each status type.
  • Identified agent follow-up delays by introducing response tracking.

Lead Status Breakdown (3,000+ Leads)

3,000+
Leads
Qualified (9%)
Follow-Up (21%)
Unqualified (32%)
No Answer (32%)
Wrong No. (6%)
Action Plan Strategy

Hover over a pie segment or legend item to view how Ahmed optimized the budget and funnel for this lead group.

WhatsApp Pre-Qualification Chatbot

Automating high-volume sorting to reduce agent fatigue.

Developed a custom automated chatbot decision tree on WhatsApp. By pre-qualifying leads based on budget, property type, and buying vs selling intent, unqualified leads were filtered out early, protecting agent bandwidth.

~30%
Reduction in Bad Leads
100%
Automated Handshakes
  • Click on the nodes in the tree model to simulate the pre-qualification path chosen by leads.
  • Qualified entries drop directly into CRM leads pipelines.

Chatbot Logic Visualizer

WhatsApp Funnel Start
Buy Property
Selling Property
Meets Spec -> CRM Leads
Under Spec -> Drip Loop

Click on any bot node to review the pre-qualification criteria.

Real Estate Campaigns Showcase

Select Group
Select Group Nautica Campaign

Nautica at Maritime City

From AED 1.76M

Waterfront living campaign. Automated lead generation via Google Search Ads & targeted WhatsApp CRM pre-qualification.

Google + WhatsApp Select Group
Luxury Villas
Terra Golf Collection Campaign

Terra Golf Collection

From AED 7.2M

Signature luxury villa collection. Multi-channel messaging setup combined with private client events and SEO.

SEO + Email + VIP Jumeirah Golf Estates
Premium Residences
The Orchard Place Campaign

The Orchard Place

From AED 703,000

JVC premium apartments. Organic search optimization and digital advertising campaigns built from scratch.

Organic SEO Strategy JVC Dubai

Media Production Portfolio

Commercial videography, TV spots, and brand campaigns.

Video
▶
BTS Commercial Spot

BTS Commercial Spot

AR Media Commercial Spot

Video
▶
Zee Connect TV Feature

Zee Connect TV Feature

Zee TV Commercial Branding

Video
▶
First Print Company Promo

First Print Company Promo

Industrial Branding Video

Video
▶
Emarat Al Aman - SIRA Project

SIRA Corporate Campaign

Corporate Security Campaign Spot

Video
▶
TV Presenter Course Coverage

TV Presenter Course

Media Training Promo Spot

Video
▶
Masaya Lojain - Spot 1

Masaya Lojain Show 1

Celebrity Visual Branding

Video
▶
Makeup Photo Session 1

Makeup Photo Session 1

Makeup Photo Session

Photography Showcase

Studio portraits, commercial product styling, and live event coverage.

Professional Journey

A history of media production, team leadership, and full-stack marketing management.

Marketing Manager

Red Door Properties - Dubai
Jan 2023 – Present
  • Develop and execute comprehensive marketing strategies aligned with business goals.
  • Oversee digital marketing operations including SEO, social media management, email marketing, and paid ads.
  • Maintain brand identity and consistency across all physical and digital platforms.
  • Implement high-converting lead generation strategies tailored for real estate agents.
  • Manage end-to-end content creation for digital, social, and print media.
  • Handle and grow social media channels for higher brand engagement and reach.
  • Conduct thorough market research and track real estate marketing trends.
  • Optimize marketing budgets to achieve maximum return on investment (ROI).
  • Analyze campaign performance metrics and provide data-driven reports to stakeholders.
  • Collaborate closely with sales and other internal departments to align objectives.
  • Stay updated on real estate marketing innovations and best practices.

CEO & Founder

AR Media Production - Dubai
Jan 2016 – Present
  • Established and scaled a successful media production company from scratch.
  • Led creative and technical teams to produce innovative, high-impact commercial media content.
  • Managed client relations, contract negotiations, and business development initiatives.

Head of Media Production

Reporters Training & Media Production - Dubai
Sep 2019 – Dec 2022
  • Oversaw all aspects of media production, ensuring high-quality, timely deliverables.
  • Managed production teams and coordinated complex videography and photography projects from concept to completion.
  • Developed strategic video content that aligns with client branding and marketing objectives.
Visit Website ↗

Media Production Executive

Liberty Dental Clinic - Dubai
Mar 2019 – Sep 2019
  • Managed media production workflows for high-profile clinical marketing campaigns and branding.
  • Created engaging visual content (photography/videography) to enhance brand identity.

Production Supervisor

Jumia Egypt
Jun 2014 – Dec 2015
  • Managed media production pipelines for major e-commerce marketing campaigns and branding initiatives.
  • Led and coordinated photography and digital editing teams to ensure high-quality and consistent outputs.
  • Designed and scaled visual content strategies to enhance brand identity across the platform.

Retouching & Photography Supervisor

Jumia Egypt
Sep 2013 – Jun 2014
  • Supervised in-house photography teams and digital retouchers to elevate overall product imagery standards.
  • Developed and enforced high-quality visual guidelines for online product presentation.
  • Spearheaded creative image-processing solutions to scale catalog uploads.

Retouching Specialist

Jumia Egypt
Mar 2013 – Sep 2013
  • Processed and retouched high-volume product photography to meet clean e-commerce standards.
  • Maintained color accuracy and image clarity across diverse product lines under strict deadlines.

Videographer & Editor

2art Advertising Agency
Dec 2012 – Mar 2013
  • Produced and edited professional video assets for various advertising and marketing campaigns.
  • Enhanced brand storytelling through visual editing, motion graphics, and sound design.

Education & Credentials

Academic foundations and professional credentials in media, communication, and project management.

🎓

Bachelor of Arts in Mass Communication

Ain Shams University
Class of 2011

Focused on television production, public relations, and journalism, establishing a solid foundation for creative media direction, corporate communications, and high-end visual storytelling.

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AWS AI & ML Scholars (Challenge Completion)

AWS & Udacity • 2026
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Google Project Management Certificate

Google • Jul 2024
🎥

Videography & Directing Training

NTN • 2010
🤝

Interpersonal Skills Development

Zedny Team • 2009
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Specialized Press Training

Al Gomhuria Press • 2008
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Television Production Training

Radio & TV Institute • 2008

Creative Software

Adobe Premiere Pro Adobe Photoshop Adobe After Effects Adobe InDesign Adobe Illustrator Final Cut Pro X Cinema 4D

Marketing & Management

Paid Search (Google Ads) Organic SEO Strategy WhatsApp Automation CRM (Lead Hub / Hubspot) Project Management (PMP) Lead Generation Brand Management Team Leadership
Ahmed Rizk
Ahmed Rizk

Head of Marketing & Media

Marketing System Architect

Marketing Director / Head of Marketing — Dubai Real Estate Specialist

"I join startups that need a marketing system from scratch. I build it, fix it, and scale it, until they're ready for a full team." Expert at combining media production, Google Search optimization, WhatsApp automation, and CRM integrations to yield qualified leads and high ROI.

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Email Me

a.rizk.mask@gmail.com
📞

Call or WhatsApp

+971 52 890 9748
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Location

JVC, Dubai, UAE